Funnel & retention study
Trace drop-offs and cohort returns with definitions your team agrees on before charts ship.
cloudnodes
Signal that product teams can act on
Independent application analytics reviews — instrumentation, funnels, schema, and experiment readiness — delivered as clear briefs your product and engineering leads can share.
Request a reviewPrimary engagement
Instrumentation review
We inventory what your app actually emits, map gaps against the decisions you need this quarter, and hand back a keep / rename / retire list with a property dictionary draft.
Instrumentation review
Audit what your app actually emits — events, properties, and gaps that break downstream funnels.
See scopeRelated work
Other ways to engage
Start where the pain is sharpest — a contested funnel, a messy schema, or an experiment you no longer trust.
Analytics schema workshop
Design event naming, identity keys, and versioning rules that survive the next three releases.
Experiment readiness check
Confirm assignment, exposure logging, and success metrics before you trust an A/B result.
From recent clients
What teams said after the brief
The instrumentation review cut our event volume by about a third and finally made the activation funnel match what support hears from users. The readout was dense — we needed a second pass on the property dictionary — but the keep/retire list was clear.
We asked for a funnel study before redesigning onboarding. cloudnodes forced us to write definitions first; that alone stopped three conflicting dashboards from arguing past each other.
Schema workshop was shorter than expected. The charter is still the doc new contractors read in week one. Mild caveat: you need someone on your side to own the catalog after they leave.
How we work
A method sized for product and engineering together
Every engagement follows the same arc: lock questions, inspect the stream, write definitions, deliver a brief. See the full sequence on our method page.